Our story

KIWI DESIGNED, ENJOYED WORLDWIDE

Founded in 2017 by a couple of Kiwis who love a cold beer, Huski® is all about delivering a better drinking experience by keeping your drinks at the perfect temperature for longer.

In 2025 Smoco® was created by the same award-winning team behind Huski coolers - while Huski is all about keeping drinks beautifully chilled, Smoco is specifically designed for hot drinks.

We started this adventure in New Zealand, but we now sell Huski coolers and Smoco cups around the world.

BUILT TO LAST

We created Huski and Smoco in the belief that sometimes it’s the little things that can make a big difference. That’s why we’ve made it our mission to design products that are high-performance, built to last and timeless in style so that it’s better for our customers and the planet.

MULTI-AWARD-WINNING

Designing great products that people love is really important to us and using customer feedback to help shape our products has turned out to be an award-winning formula.

We've won multiple international design awards, including the prestigious Red Dot Design Award, Australian Good Design Award, and New York Product Design Award.

SMOCO, HOT DRINKS MADE BETTER

Smoco was created in New Zealand by the award-winning team behind Huski coolers - while Huski is all about keeping drinks beautifully chilled, Smoco is specifically designed for hot drinks.

Huski Satisfaction Guarantee

SATISFACTION GUARANTEED

We stand behind everything we make. If you’re not satisfied with your Huski or Smoco for any reason, neither are we and we’ll do everything we can to make it right. If you have an issue, contact us and we'll get it sorted.

AS SEEN IN

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huski beer cooler black and brushed stainless 1 Huski Wine Cooler White 2 Huski Work and Play Collection 3 Huski Wine Cooler Black 4 Huski Beer Cooler Champagne 5 Huski Short Tumbler Stone Grey 6 Huski Wine Cooler Tote 7 Huski Wine Cooler Brushed Stainless 8 Huski Beer Cooler Brushed Sip 9 Huski Short Tumbler White 10 Huski Wine Cooler Champagne 11 Huski beer cooler 2.0 12